1. Introduction & Scope of Policy

This Privacy Policy explains how we collect, use, store, and protect your personal information when you access or use this website and its related services. By visiting this site, you agree to the terms described in this Privacy Policy and consent to the collection and use of your information as outlined herein. If you do not agree with these terms, you should discontinue your use of the site immediately. This policy applies to all visitors, registered users, and other individuals or entities interacting with the website, regardless of geographic location.

The scope of this Privacy Policy covers information collected through all channels of interaction with the website, including direct submissions via online forms, automated tracking technologies, cookies, analytics tools, and any communication channels linked to the platform. It also extends to information shared through associated mobile applications, email communications, and other connected platforms.

We are committed to handling your personal data with transparency, accountability, and in compliance with applicable privacy laws and regulations. The purpose of this policy is to outline our practices clearly, so you can make informed decisions about sharing your information with us. This includes specifying what data is collected, how it is used, the conditions under which it may be shared, and the measures we take to safeguard it.

Please note that this Privacy Policy may be updated from time to time to reflect changes in our practices, technologies, legal requirements, or operational needs. All updates will be posted on this page with the “last updated” date revised accordingly. Continued use of the website after such updates constitutes your acceptance of the revised policy. We encourage you to review this policy periodically to stay informed about how your information is handled.

If you are accessing the site on behalf of a company, organization, or other legal entity, you confirm that you are authorized to consent to the terms of this Privacy Policy on its behalf. In such cases, the words “you” and “your” shall refer to both the individual user and the entity represented.

2. Information We Collect & How We Use It

We collect both personal and non-personal information to operate effectively, provide better services, and enhance your overall experience on the website. Personal information is data that can identify you directly, such as your name, email address, phone number, billing information, or shipping details. Non-personal information refers to data that does not identify you directly, such as browser type, operating system, device identifiers, IP address, and information about how you use the site.

Information is collected in several ways. You may provide it voluntarily by filling out forms, subscribing to newsletters, creating an account, completing a purchase, or contacting customer service. It may also be collected automatically through cookies, tracking technologies, and analytics tools, which help us monitor website performance and user activity. Additionally, we may obtain information from trusted third-party partners when they are involved in delivering services, such as payment processors or shipping providers.

We use your information for purposes including, but not limited to, processing transactions, delivering products or services, customizing your user experience, sending service-related communications, responding to inquiries, and analyzing usage trends to improve our content and offerings. For example, browsing history may help us suggest relevant products, and location data may be used to provide localized content or promotions.

Your personal information is never sold or traded to outside parties. However, it may be shared with service providers who are contractually bound to use it solely for the services they provide, such as data hosting, marketing automation, and fraud prevention. In rare cases, we may also disclose your information to comply with legal obligations, enforce our Terms & Conditions, or protect our rights, property, or safety.

We retain personal data only as long as necessary to fulfill its intended purpose, comply with legal requirements, or resolve disputes. By continuing to use this site, you acknowledge that the collection and use of your information will be conducted in accordance with this section of our Privacy Policy.

3. Cookies, Tracking Technologies & Third-Party Links

Our website uses cookies, web beacons, pixels, and other similar tracking technologies to provide a more personalized and efficient user experience. Cookies are small text files placed on your device that help remember preferences, login details, and browsing patterns. Some cookies are “session cookies,” which are deleted when you close your browser, while “persistent cookies” remain until they expire or are manually removed.

Cookies serve multiple purposes: enabling core site functionality, analyzing site traffic, personalizing content, and delivering targeted advertisements. For instance, analytics cookies help us understand which pages receive the most visits, while preference cookies remember your chosen language or region. Marketing cookies, often placed by third-party partners, may track your activity across websites to display ads tailored to your interests.

You can control or disable cookies through your browser settings. However, restricting cookies may affect site performance and limit access to certain features. Many browsers also offer “Do Not Track” settings, though our site may not respond to all such signals due to varying industry standards.

We also employ third-party analytics tools, such as Google Analytics, to measure engagement and identify areas for improvement. These tools may collect information such as your IP address, time spent on the site, and referring website. Third-party advertisers and partners may place their own cookies or tracking technologies when you interact with their links or embedded content.

This site may include links to third-party websites or services for convenience. We do not control, endorse, or assume responsibility for the content, security, or privacy practices of these external sites. If you click on such links, your interaction will be governed by that site’s own policies. We encourage you to review their terms and privacy statements before providing personal information.

By using our site, you consent to the use of cookies and tracking technologies as described in this section, subject to any preferences you set in your browser.

4. Data Security, Retention & Your Rights

We are committed to safeguarding your personal information through a combination of administrative, technical, and physical security measures designed to protect against unauthorized access, alteration, disclosure, or destruction. These measures include encryption protocols, secure socket layer (SSL) technology, firewalls, restricted access controls, regular system monitoring, and employee training on data protection best practices. While we take all reasonable steps to secure your data, you acknowledge that no method of transmission over the internet or method of electronic storage can be entirely secure, and therefore we cannot guarantee absolute security.

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. This means your information will be kept while it remains relevant to the services you use, for the resolution of disputes, or for compliance with legal obligations. Once the retention period has expired, your data will be securely deleted, anonymized, or otherwise destroyed in a manner that prevents unauthorized access or misuse. Backup copies containing portions of your personal data may be stored temporarily in secure archives before being permanently erased.

You may have certain rights regarding your personal data under applicable laws, which may include the right to request access to the information we hold about you, the right to correct or update inaccuracies, the right to request deletion where there is no legitimate reason for us to retain it, the right to restrict certain processing activities, the right to object to specific uses such as direct marketing, and the right to receive your information in a structured, commonly used, and machine-readable format. These rights are not absolute and may be subject to legal limitations, but we are committed to honoring them to the fullest extent permitted by law.

To exercise any of these rights, you must contact us through the designated channels provided on this website, clearly indicating the nature of your request. In certain cases, we may need to verify your identity before fulfilling your request to ensure that your information is not disclosed to unauthorized parties. All requests will be handled in accordance with applicable regulations and within legally required timeframes. By continuing to use our website, you acknowledge that you understand and agree to the data security measures, retention practices, and rights described in this section.