It's great to be at the MTC stand here at GITEX at Fairmont Hotel. Memory
Technology Company has been an important distribution partner for Toshiba for
the last 10+ years. They've been adding value in terms of developing markets
both in the UAE and GCC countries, and also in Saudi Arabia.
We partner with them for the Toshiba hard drives and also the KIOXIA
products. We had tremendous success in developing this brand, KIOXIA which was
established in 2019. We worked together in establishing this brand right from
scratch, and that has helped us get a market share of close to 18–19% in key
markets.
We are always excited to partner with them at GITEX, where we bring in a lot
of different partners across the region, interact with our customers, and we
are able to get much more customer feedback, which helps us jointly work on
correcting our strategy and also implementing new strategies.
I wish the Toshiba and MTC partnership really grows from success to success
every year.